Google UX Design Professional Certificate: first exercise
Overview:
The Art Gallery in London is a significant point on the map of art history. The collection consists of the greatest works from different periods of art history and from different cultural backgrounds. Situated in the center of London, it attracts over 7 million visitors annually, of which 60% are foreign visitors. The range of visitors is extensive, including school groups and retirees, tourists and residents, art experts and first-time visitors.
The App I designed is a personal gallery guide that allows visitors to experience art more deeply. Each user should be able to visit the gallery at their own pace, following the path that interests them most.
Problem:
Art galleries can be inaccessible and intimidating; many works of art lose their relevance without recalling their history. The language barrier is often a reason for not visiting the art gallery.
The goal:
Design an application that will be a personal gallery guide, allowing visitors to explore the gallery at their own pace, in their native language, and along the paths that interest them.
Process:
01 / Empathise : research, pain points, personas
02 / Define : problem statement
03 / Ideate : competitors audit, goal statement
04 / Prototype : user flow, design elements, lofi + hifi prototype
05 / Test : test early concepts
01 / Empathise
Research & pain points
I interviewed five people aged 25-65, who visit art galleries at least once a year and use mobile devices on a daily basis.
Two people did not know English at all, the rest of the participants speak English at an intermediate or proficient level.
Two people did not know English at all, the rest of the participants speak English at an intermediate or proficient level.
Based on research, four pain points were discovered:
personas
So who are the users? The conclusion drawn from the research allowed for the creation of two personas: Jackson and Brigit.
For the purpose of this excercise the main persona is Brigit.
For the purpose of this excercise the main persona is Brigit.
Jackson:
a software developer from Finland.
During the summer holidays, he travels around Europe with his partner.
He is constantly on the move and can not stand boredom; he gets distracted easily.
He knows English very well and uses it from an early age.
a software developer from Finland.
During the summer holidays, he travels around Europe with his partner.
He is constantly on the move and can not stand boredom; he gets distracted easily.
He knows English very well and uses it from an early age.
Brigit:
an active senior from Germany, ready for new challenges.
She finally has time for herself and wants to explore the world.
Art has always been her passion and she visits galleries any time she can.
She has only basic knowledge of English and often uses a translator.
an active senior from Germany, ready for new challenges.
She finally has time for herself and wants to explore the world.
Art has always been her passion and she visits galleries any time she can.
She has only basic knowledge of English and often uses a translator.
02 / Define
Problem Statement
Brigit is an active senior from Germany who needs an app where she can choose a language, because she doesn't know English good enough.
03 / Ideate
COMPETITORS AUDIT
Our key competitors are art galleries in London - National Gallery London and Tate Modern, whose collections include both ancient and contemporary works. Our indirect competitors are art galleries in Europe and around the world, for example the Louvre Museum in Paris and Rijksmuseum in Amsterdam.
The results of the audit are surprising - a lot of galleries do not have their own applications. There are traces of applications that existed in the past, with many functionalities like image scanning, VR preview, wayfinder and audio description, but these applications are not currently available. There are, however, unofficial applications with far fewer options. Usually these are generic templates with simple navigation and laconic descriptions.
Gaps:
Most galleries do not have an official app.
Most galleries do not offer an audio guide available on the private mobile device.
Galleries' apps do not use the camera's potential.
Application is usually limited to one or two functionalities.
Most galleries do not have an official app.
Most galleries do not offer an audio guide available on the private mobile device.
Galleries' apps do not use the camera's potential.
Application is usually limited to one or two functionalities.
Opportunities:
Create a multi-functional application with a guide, scanning and translator.
Create a multi-functional application with a guide, scanning and translator.
Goal Statement
Our Art Gallery App will let users use built-in translator while visiting the gallery which will affect active foreign seniors by allowing them to visit the gallery without stress, but with understanding all the artwork, descriptions and art history. We will measure effectiveness by the number of app downloads in the 60+ age group.
04 / Prototype
user flow
Select and follow a guided tour:
Wireframes
Design elements:
High-fidelity prototype:
05 / Test
Usability Study:
Research questions:
Are there parts of the user flow where users get stuck?
How easy is it to use the app for non-English speaking people?
Do visitors want to/would use the gallery app?
Does using the app make a visit more enjoyable?
Are there parts of the user flow where users get stuck?
How easy is it to use the app for non-English speaking people?
Do visitors want to/would use the gallery app?
Does using the app make a visit more enjoyable?
Participants:
six perople aged 25-65;
they use mobile device on daily basis;
two users speaking only languages other than English.
six perople aged 25-65;
they use mobile device on daily basis;
two users speaking only languages other than English.
Methodology:
Unmoderated usability study conducted online.
Unmoderated usability study conducted online.
Users were asked to pick one of the guided tours, find items on the map, find their account, and change the language using an art gallery app prototype.
Five out of six participants said they would use the app in the gallery if it were available.
Four out of six people did not encounter any problems with the tested user flow. The other two people encountered a problem due to the language barrier.
Five out of six people had no problems using the account settings and changing the language.
Three people mentioned that a tutorial would be a useful addition to understand the application's features faster.
Four out of six people did not encounter any problems with the tested user flow. The other two people encountered a problem due to the language barrier.
Five out of six people had no problems using the account settings and changing the language.
Three people mentioned that a tutorial would be a useful addition to understand the application's features faster.
