Planit is a quality assurance provider, operating in Australia, New Zealand, India, and UK.
The company's visual identity required significant changes. Founded in 1997, Planit visually still remained at the end of the last century.
The challenge was to develop a branding and a new visual value - the new style was to be determined by the logo that we received from an external company. As design lead my responsibilities included creating all elements related to the visual layer of the project - not only as obvious as the choice of fonts or colours, but all kinds of broadly understood design rules.
The rebranding process included, among others: preparing brand guidelines, creating visual identification, preparing all kinds of company materials according to the new rules, as well as creating a new website, videos, playbook or case studies.
The whole process took four months and involved the marketing and design teams - I had the pleasure of leading the latter, consisting of three great designers.
Brand values:
Brand guidelines:
Website Design:
The website needed a thorough refresh. The entire website contains hundreds of subpages regarding specializations and technologies, articles, case studies, as well as job advertisements and details about teams and company culture.
The challenge was to create the simplest website possible and prepare a design system that would ensure consistency between all pages.
Individual pages consist of a set of widgets, just like in content management systems. In this way, the person responsible for creating content on the website can always choose the appropriate type of subpage and widgets, adapted to the content of the website.
Playbook Design:
With the introduction of the new branding, we created a playbook - a manual describing the company, its rules, values, mission, vision, goal, workflow and procedures. It is a document that organizes the company's work and facilitates communication between employees and managers. The playbook is part of the onboarding of every new employee and is always available to every person working in the company.
Creating the playbook required cooperation between marketing, design, people and culture, training and executive teams.
Case Studies Unified Designs:
An important part of the company's profile is cooperation with clients. Planit helps other companies in terms of quality, digital security and speed.
Being a leading player on the market, the company has gained a vast group of customers. A case study of each individual client's problem is described in a separate document, which creates a large database of these files.
Our goal was to create a unified type of document that could be used for each case in order to unify the previously quite chaotic database.
Our goal was to create a unified type of document that could be used for each case in order to unify the previously quite chaotic database.
Social Media Posts:
Employee Kit
Branding also included creating a set of items marked with the company's logo. They were part of the onboarding kit that every new employee receives; such a set includes, among others, t-shirts, backpacks, mugs, bottles, pens and notebooks.
Some of these items are also part of promotional materials distributed at events in which Planit participates, such as exhibitions and presentations.
